Lauren Pigford Abbott
Founder, Principal Strategist, and Publisher
Phone:
901-279-4634
Email:
Address:
PO Box 451 Nesbit, MS 38651
A Bit About Lauren
At the heart of Ford Abbott Media is a belief in the power of storytelling—stories that connect industries, communities, and people. As Founder and Publisher, Lauren Abbott brings more than 15 years of experience in publishing, strategic marketing, communications, and business development to help brands expand their reach and strengthen their voice.
Lauren has built her career at the intersection of journalism, marketing, and creative strategy. Before launching Ford Abbott Media, she spent over a decade with the Memphis Business Journal, where she partnered with business leaders in the AEC and CRE industries to craft advertising and media solutions that drove measurable results. Her background also includes leadership roles in multimedia consulting, editorial management, and creative direction.
Today, she leads Ford Abbott Media, a publishing and media company that produces and manages The Horse Review and Hunt & Field Magazine. Both publications deliver trusted journalism to equestrian, outdoor, and sporting communities while offering brands innovative ways to reach highly engaged audiences.
Beyond publishing, Ford Abbott Media partners with businesses in the AEC (Architecture, Engineering, and Construction), CRE (Commercial Real Estate), and equestrian industries to:
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Elevate brand presence
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Expand professional networks
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Drive measurable growth through PR, digital campaigns, and multi-channel storytelling
A Visionary Approach to Media & Marketing
Lauren’s leadership is rooted in collaboration, creativity, and results. She specializes in helping organizations translate their expertise into compelling narratives that build influence, strengthen trust, and deliver ROI. Whether through editorial storytelling, digital strategy, or integrated ad campaigns, she thrives at creating solutions that move businesses forward.
Areas of Expertise
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Publishing & Editorial Leadership
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Marketing and PR Strategy & Brand Development
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Traditional Advertising Strategy & Campaign Management
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Digital & Social Media Strategy
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Corporate & B2B Communications
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Community Building & Engagement
Passion for Storytelling
As a writer, artist, and lifelong equestrian, Lauren brings a deeply personal connection to her work. She has an eye for detail, a commitment to authenticity, and a passion for amplifying the stories that matter most—whether it’s a local business finding its voice, or an equestrian community celebrating its traditions.
Work Experience
June 2022 - Present
As Founder and Principal Strategist of Ford Abbott Media, Abbott leads a media company specializing in PR, marketing, and publishing for B2B businesses in the AEC and CRE industries, as well as equestrian and outdoor brands. She develops and oversee strategic communications, marketing campaigns, and creative initiatives that strengthen brand presence, expand networks, and drive measurable results. Additionally, Abbott guides the company’s publishing efforts, producing and managing The Horse Review and Hunt & Field Magazine, delivering trusted journalism and engaging content to niche audiences.
January 2011- June 2022
At the Memphis Business Journal, Abbott served from August 2015- June 2022 as the Senior Business Development Consultant, collaborating across editorial, audience, and advertising teams to grow MBJ's brand and expand its reach within the Memphis business community. Abbott focused on creating new revenue streams, cultivating relationships, and developing innovative business products and events. Her primary mission was to drive engagement across all of MBJ's platforms; including digital, print, research, and events, helping business readers grow their companies, advance their careers, and simplify their professional lives. Abbott was awarded two of American City Business Journal's highest honors while serving in this role. She was awarded as a Top Chairman's Club Producer in 2019 and American City's Eagle Award of Excellence in 2017.
From January 2011- August 2015 Abbott served as a Multimedia Account Executive specializing in commercial real estate, design and build, hospitality, and professional services marketing. Abbott consulted advertising partners on ways to maximize ROI in print, digital, and event marketing. She managed yearly campaigns, sponsorships, budgets, and advertising schedules while providing strategic guidance on advertising placement, proposal development, marketing content, and creative design. Abbott's work ensured clients achieved measurable results while elevating their brand presence across multiple media platforms.
March 2008- January 2011
As Creative Director for the Mid-South Horse Review, Abbott led a comprehensive redesign of the monthly niche publication, transforming its visual identity and editorial focus to encompass all equine sports and the broader industry rather than individual disciplines. She directed all creative storytelling strategies, including cover art, photography, advertising design, and editorial layout, ensuring a cohesive and compelling reader experience. In addition to creative leadership, Abbott served as a writer covering regional equine sporting events, feature articles, and columns. Abbott launched and managed all social media campaigns, developing multiple points of engagement to grow and connect with reader.